Inside Secrets on Becoming an Online Marketing Success...

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Have you ever been visiting a new city and, starving and without local knowledge, blindly went into a restaurant that was terrible? Maybe. But chances are before you had the internet back at the hotel or a smart phone in your pocket, you probably asked someone on the street for a suggestion. Well if you can get reviews for something as trivial as a lunch spot, why wouldn't you get reviews of your website builders?

Reviews are searchable by search engines such as Google and naturally the most recent ones will appear first in searches. So why not find prospective website builders on your own and compare features that you think are necessary for your website to be the best it can be. This may include storage space, load time, price, templates, blogging capabilities, number of users and so on. Learn how to review website builders to save you money, time and business with the help of The 7 Crucial Components of Website Marketing. Plus, it's Free!

The internet is a crucial part of any business whether it is a small or large business or even a multinational corporation. A fully functional website allows you to compete on a global scale. If your website is also search engine optimized, you are likely to place very high on search results, enabling your business to be recognized faster than ever before. However, true success can only occur if a website is user-friendly, powerful, search engine optimized and backed by proper hosting. No need to fear because the information contained in this guide will help you build the perfect website. With the help of The 7 Crucial Components of Website Marketing, you will learn:

• User-Centered Design and Persona Marketing - The most fundamental aspect of website marketing is to know who you are appealing to/targeting. This chapter will help you determine them.
• Credibility Marketing - By using credible marketing, credibility will be your main criteria to reel your customers in. This chapter tells you how to gain it.
• Permission Marketing - This is the method of marketing can be in the form of emails, SMS alerts and letters/mail. This chapter will show you how.
• Free Downloads - Get a loyal website fan-base by using free downloads. This chapter tells you why it's so important.
• Your Story - How did you become unique and what are the advantages of using your services? Your customers what to know. This chapter will tell you why.
• The Art of Persuasive Copywriting - Persuasive copywriting necessitates that the website persuades the user to make a desired reaction. This chapter shows you how.
• Writing for the Search Engines - Have your content written in such a way that it maximizes their visibility and boosts your Search Engine Optimization (or SEO). This chapter shows you how.

Making the decision to launch an website is no small feat – so why shoot yourself in the foot before you even get started by choosing an website builder that isn’t right for your needs? There are so many options in today’s market that you don’t need to settle. Instead, take the time to consider the following factors before making your decision:

Pricing – Cost matters, but be sure you know what you’re paying for before you sign on the dotted line.

Functionality – Know what you need from the start. Depending on your business model, there may be some features that you absolutely must have in order to succeed. For example, if you anticipate selling products internationally, you’ll need to choose an ecommerce site builder that allows you to manage payments from multiple countries. Alternatively, if you plan to offer products that can be customized on multiple levels, you’ll need to invest in a system that manages this process efficiently. So before you commit to an website builder, spend some time determining which features are “must haves” for you and which ones aren’t as critical. Conducting this analysis before you buy ensures that you won’t get stuck with a system that doesn’t meet your needs.

Look and Feel – Because we all judge books by their covers. As much as you might like to think that the quality of your products will overcome any weaknesses in your site’s design, you’ve got to face the harsh reality that most visitors only spend a few seconds on a new website before deciding whether to click the “Back” button or learn more about your business. If your design isn’t up to snuff, your odds of retaining these visitors and converting them into buyers are pretty slim. Of course, your site doesn’t need to be good enough to win graphic design awards just to make a few sales, but it should be cleanly designed, uncluttered and visually appealing. Look at each provider’s portfolio of past site designs, as well as the stock templates they offer (if any), to find an ecommerce site builder that allow you to quickly and easily build a site that conveys the appropriate look and feel for your business.

SEO – Help your site get found. Search engine optimization is a vital part of building natural search engine traffic to your site, and the way your ecommerce store is structured plays a big role in determining whether your site will be found and prioritized by the search engines or whether you’ll be assessed penalties for things like duplicate content on your product pages. You’ll likely find that most good ecommerce site builders will have search engine optimization features built in, but it can be tough to tell how strong a program is just by looking at it. To give your store the best possible chances of being ranked highly in the search engine results pages, contact each program you’re considering to see what SEO features are available before you commit.

Support – How good is your “team”? If this is your first ecommerce site, having good support is crucial, as you’re bound to run into at least a few issues during your launch. The best ecommerce site builders provide 24/7 live support, email support, phone support and a ticket system, all of which help you to get answers to your questions as soon as possible. To really evaluate how strong your “team” will be, try contacting the support teams of each ecommerce site builder you’re considering. Compare how quickly each provider gets back to you, whether or not you’re able to understand the support team (many ecommerce site builders outsource their customer service programs, which can result in language barrier issues) and how thoroughly each of your questions are answered.

Testimonials – The final step. When analyzing ecommerce site providers, remember that it’s incredibly easy to put up a website and look professional. Any teenager with a good computer and a few hours of free time can put up a page full of website templates and call it an “ecommerce site builder” – even if the support and features provided fall well short of what the true professionals in this industry offer. To confirm that your chosen provider is as good as it looks on the screen, look for testimonials from past users. But since glowing reviews can be faked just as easily as the site builders themselves, contact the people listed in the reviews to confirm that they’d work with the company again. Any legit company will be more than happy to give you the necessary contact information to help you make an informed decision in this way.

With your Free Subscription to Web Success, You will Learn More on Website Building Software from The 7 Crucial Components of a Persuasive Website, part of The Complete Guide to Website Building, Marketing and Online Success

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• Web Hosting Companies and Website Builders
• Website Building Tools - What to Look for
• Website Building Tools - The Options
• Online Services and Customer Support
• Flash Websites
• Development Software
• Self-Hosting

Get The 7 Crucial Components of a Persuasive Website today and become your own website conversion strategist. You can work on the specific needs and motivations of your different customer personas, usability issues, persuasive visual design and the persuasive copy writing of your unique website so you can exceed your goals. Let your competitors concentrate on the tools, while you concentrate on bringing measurable results to the next staff meeting.